Crema becomes magical in the Maina's new spot

27 Nov 2018

The city of Crema is the set of the new Maina commercial signed by Serviceplan Italia agency.

In the spot we are immersed in the Christmas atmosphere with snow, family reunited and "pandori" coming slowly from the sky to the table, because "at Christmas everything is possibile".

The jingle of the gospel choir, a feature of this product's advertising for years, is now revisited by Fabio Gargiulo of BMK productions to make the atmosphere even more engaging.

Our team has contributed to all the phases of post-production of this spot: from color correction to finalization and special effects.

The campaign is on air from the 25th of November until Christmas on all Rai and Mediaset channels, planned by Multiservice.

The claim "slowly, good good" has now become an icon of the brand with which they want to send an universal message in contrast with the Christmas rush. 


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