Jeep on air with the winter campaign created by Leo Burnett

10 Jan 2020

Jeep on air with the international advertising campaign created by Leo Burnett.

The adv, already launched in the United States, has been on air in Italy since the 5th of January on the main audio and video channels, with the aim of maximizing coverage and enhancing the soundtrack of the spot. To complete the planning, the online videos, to reach the target least exposed to TV.

The Winter campaign features a child. All the children, at least once, dreamed of a heavy snowfall at night, hoping to spend the next day in the garden playing snowballs with friends, skipping school. But not everyone has dealt with Dad's Jeep. On the notes of "All by myself" by Celine Dion, sung directly by the protagonist on the cover of Flavio Ibba, the video tells the melancholy journey of a child aboard a Jeep Wrangler. "Not all parents drive a Jeep" is the line that explains why all the other children are playing in the park, while our protagonist is in class alone, or almost.

Bart Timmer's direction and Adam Kimmel's photography not only underline the irony, but consolidate the role of the brand starting from the initial idea of ​​the spot: "nothing can stop a Jeep".

Color grading and various CGI and VFX interventions for the creation of snow have been created in BAND.


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