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Segafredo Zanetti is back on air with the new campaign created by M&C Saatchi agency

Segafredo Zanetti is back on air with the new campaign created by M&C Saatchi agency and produced by Zerostories. Directed by Matteo Sironi and Paolo Caimi as director of photography.

After the cult campaigns of the 1980s and 1990s, Segafredo Zanetti again aims to tell an Italian story of coffee and wisdom.

The concept is developed around the claim "an experience rich of experience" and tells the long journey made by the Segafredo Zanetti .

Color grading and finalization made in BAND.