The cardiac surgeon Musumeci in the new TIM 5G commercial

2 Sep 2019

A heart surgeon protagonist of the new commercial of Tim. Francesco Musumeci, a Sicilian, for over twenty years a primary at the San Camillo hospital in Rome, was chosen to launch the new mobile internet network. It is shown while the doctors involved in an operation call him and he can intervene remotely using the connection. The creative direction of the institutional commercial is by Luca Josi, TIM's Brand Strategy, Media & Multimedia Entertainment Director.

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