The last Breil campaign is on air presenting the New Snake Steel.

10 Oct 2019

The last Breil campaign is on air, presenting to the public, the bracelet destined to become the brand's new iconic jewel: New Snake Steel.

Color grading made in BAND as the whole creation of the Earthly Paradise, where the two protagonists, Adam and Eve live. The evocation to the original sin is explicit and immediate. The temptation, which has the ancient and well-known form of the snake, is transformed into a precious and unexpected jewel as it wraps itself around Eva's arm. The ending remains suspended between the dream of Eden and the reality of the city that we can see from the window and towards we think Adam and Eve will be directed. The open finale announces a "to be continued". The spot also introduces a new payoff: Born To Be Breil.

The campaign, directed by Maki Gherzi, with Luca Esposito's photography, will be broadcast on TV, print and web.


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