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With Grana Padano and Havas Milan, life has a wonderful taste

The creative idea is of Havas Milan, chosen at the end of a competition between five agencies, with Giovanni Porro as executive creative director, Antonio Campolo and Luigi Fattore as creative directors. It is firmed by Movie Magic with Igor Borghi as director. 

The spot is the celebration of this moment: the beater beats a form of cheese, and around him a beautiful party begins to keep shape, in which all the typical Italian know-how emerges.

There is a band playing a mambo, people dancung, fireworks. But first of all there is Grana Padano and its richer and more refined version, the Reserve.